Final project for my Integrated Marketing Communications Course, Analytics to Activations
We were tasked to fix a brand that we deemed “broken,” coming up with three marketing campaigns, each containing three activations
Final intern project for Programming Strategy Internship at CBS Entertainment Network (Paramount)
Competitor landscape analysis for the 4 major TV networks along with content and trend analysis for Fall 2025
Handout that goes along with this presentation can be found here.